May 3, 2021
This week’s key takeaway:
Digital Marketing for you with Stacie Chalmers
Episode intro:
Let’s be honest, the collision repair industry isn’t the best when it comes to digital marketing. That’s why we need to hear from someone like Stacie Chalmers!
Stacie has been working in marketing since 1996. She was an early adopter to the digital world and quickly became an expert on inbound marketing, which is probably the most powerful marketing you can use if you’re a collision repair business. Listen to the show and find out how you can use inbound marketing to generate leads from search engines and social media. And as if that wasn’t enough, Stacie gives us a whole load of other marketing tips with specific examples of how to use them in collision repair. This is one not to be missed!
In this week’s episode you will learn:
-Inbound marketing explained
-How to use SEO to your advantage
-How to learn more about your customers
-How to categorise your customers into groups
-The importance of regular updates
-The marketing power of add-ons after a repair
-How teaching people to make little repairs themselves could actually drive more business
-Why you need to start vlogging
-How to turn customer questions into a marketing strategy
-In-house marketing versus outsourced
-How to gather online reviews and to address the negative ones
Show links:
** Save the date of May 28 2021 for the Paint & Panel Live Conference in Melbourne.
** Go to www.paintandpanel.com.au to sign up for our weekly E-newsletter
** Go to www.paintandpanel.com.au/podcast to catch up on past shows and access show notes from every episode.