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Paint and Panel: The Edge


May 16, 2022

This week’s key takeaway:

How to use digital marketing to grow your business

 

Episode intro:  

We have a bit of a change of tack for this week’s show. Our esteemed presenter Ben Fewtrell takes the lead and delivers a presentation on how to use digital marketing to maximise your returns as a collision repairer.

 

Ben gave a brilliant presentation at the Collision Repair Expo in Melbourne the other week, so we thought we’d share the recording with you. Ben has helped many collision repair businesses get on top of their digital marketing, and now here he is helping yours. If you’ve got a collision repair business and you want to do more with your digital marketing, this is the show for you!

 

In this week’s episode you will learn:

-The best way to use Facebook as a marketing tool

-How many of your customers are likely to be on Facebook

-Why blogging is an essential part of the marketing mix

-How to use Linkedin

-How Instagram can show off your best repair work

-How to solve other problems beyond just fixing cars

-How to make people buy from you rather than from ads

-How to gauge the intent of your online audience

-Google’s most popular search terms

-The power of the subconscious in marketing

-Why low-commitment offers are the best

-The dos and don’ts of boosting Facebook posts

-Facebook ‘lookalike audiences’

-How to use QR codes to your advantage

 

Show links:

** Book your free 15-minute discovery call with Ben at his company website: https://digitlc.com.au/

** Do you have something unique you want to share with us? Contact Paint & Panel editor Sam Street at: sam@yaffa.com.au

** Go to www.paintandpanel.com.au to sign up for our weekly E-newsletter

** Go to www.paintandpanel.com.au/podcast to catch up on past shows and access show notes from every episode.